Skip to main content

Posts

Showing posts from February, 2019

People Are Not Coffee

Today, I'm going to point out two interlocking issues that I sometimes see happening in the way humanity approaches social life: Commodification and Objectification. Commodification: What exactly is "commodification?" The definition of commodification is: "The action or process of treating something as a mere commodity." However, I'm going to broaden that definition a wee bit. Commodification is anytime you approach something (or someone) with a consumer-mentality being foremost in your mind. In other words, commodification is essentially asking yourself, "What can I get out of this product? How can it benefit me?" As a customer in a store, there's nothing wrong with this approach! However, what if I suggested that many people actually unwittingly take the approach of commodification out of the business world (where it belongs) and bring it with them into the world of relationship? When people are shopping for coffee, they browse throu...